A social media recipe: Expand brand awareness, build an authentic community, increase memberships, & establish authority.

Project Details

Healthy Little Cooks, a vibrant culinary education platform, engaged me to develop a comprehensive social media strategy that would foster community engagement and drive brand awareness. I conducted in-depth market research to identify key trends and audience preferences, crafted tailored strategies for each social media channel and performed a competitive analysis to ensure they stood out in the crowded space of healthy cooking. Additionally, I established clear content pillars to guide their messaging and engagement efforts.​​

Scope: Brand strategy consulting, social media strategy, inbound marketing, conversion strategy

Year: 2023 - 2024​