A bewitching fusion of heritage and hedonism — luxurious, seductive, and bottled to enchant.

I partnered with a luxury champagne brand to craft a full-spectrum identity rooted in historical elegance and rebellion. Our work included developing detailed customer avatars, consulting on product and packaging design, and building a sales strategy that blended editorial storytelling with high-conversion UX. The result: a distinct, emotionally evoking brand positioned to disrupt the traditional champagne space with sophistication and a little bit of crazy.

More coming soon!

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Client: NDA

Scope: Brand identity + positioning, art direction, web

Year: 2024​