Influencing the consumption of food items in cafeterias on military bases around the world.

C&R Foods, Inc. was established in 1992 and is a food company that specializes in retail and food service for military channels.

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CR Foods currently supplies food products to the commissaries and food halls of several bases in the Middle East. They wanted to increase the consumption of their product using modern approaches like targeted marketing, geofencing and other location-based strategies.

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We designed and executed a targeted marketing campaign across Meta, Google, and TikTok for C&R Foods, Inc. to distribute food service items at several military bases within the region. The campaign focused on highlighting the unique value and benefits of C&R Foods’ products for the military audience.

 

Through strategic targeting, we increased to consumption of:​

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• Hummus by 30%

• Guacamole by 45%

• Hummus gyro kit by 45%

 

Our digital ads increased sales in just six weeks and our successful efforts have led to an expanded digital marketing campaign. 

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Client: C&R Foods

Scope: Google + Gmail ads, strategy, paid social ads, messaging, content creation

Year: April 2024-Present

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